October 25, 2009

The Internet Changes a Publicist's Job

The Internet Changes a Publicist's Job 1

Brittany Miller

Laura Sell, senior publicist at Duke University Press.

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close The Internet Changes a Publicist's Job 1

Brittany Miller

Laura Sell, senior publicist at Duke University Press.

By Jennifer Howard

This month the Federal Trade Commission announced new guidelines for the disclosure of "material connections" between advertisers and those who endorse their products—including "bloggers or other 'word of mouth' marketers." The guidelines set off a storm of anxiety among online book reviewers and commentators, who work with free review copies of books sent to them by publishers. Would those free books count as material connections? Connections that must be disclosed under the new

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